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6 Trends Shaking up Media and Entertainment  

HP Technology at Work, February 2013

The media and entertainment industry is going through an unprecedented transformation driven by the rapid consumer adoption of new devices, streaming media, high-bandwidth networks, social media platforms, and other amazing technology advancements. But the cultural impact these innovations have in the way audiences now access, select, share, and consume media is even more profound.

Trend #1: Audiences are consuming media across multiple channels
Consumers can no longer be counted on to sit at home and passively watch the programming served up to them by television or cable companies. Rather, the overarching trend is for consumers to view, listen, follow, and actively engage with the content being delivered without regard to the medium, company, or channel delivering it. Read more…

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