Jane Kagon
Executive Editor
Marion Brown
Managing Editor  
Mike Campbell
Social Media Editor 
Maureen Feldman
Social Enterprise Editor 
Karina Saravia
Science Editor 
Nadia Walker
Entertainment Editor 
Ariel Lapidus
Communication Design Editor 
Bob Lasiewicz
Education Editor 
Kris Slava
Entertainment Editor 
Marty Perlmutter
Journalism Editor
Richard Kroon
Education Editor 
Lisa Mattson
Science Editor 
Corine Ganem
Journalism Editor


In partnership with


Communication Design

 The JUST Social Media section is dedicated to followign the social media trends that create awareness, inspires thought and facilitates change in the world around us.

Social Media


Social Media is a Positive Part of Education

Mike Campbell
December, 2013

There is a lot of evidence that social media is being used in the classroom, but is it harmful? Beneficial? Both? It seems to be both. One concern, according to Mark Connolly in Benefits and Drawbacks of Social Media in Education, is that using social media “can subvert higher-order reasoning processes, including the kind of focus, concentration, and persistence necessary for critical thinking and intellectual development.”  Some teachers are blaming poor grades, poor grammar due to text/chat speak, and lack of engagement on using social media.

But in a study incorporating Twitter in the classroom conducted by the National Survey of Student Engagement, they found “In addition to showing more than twice the improvement in engagement than the control group, the students who used Twitter also achieved on average a .5 point increase in their overall GPA for the semester.” So, instead of fighting against social media, perhaps it’s time to embrace what our kids are using and help them use it constructively. In Portland, OR, a teacher is doing just that.

Elizabeth Delmatoff integrated social media use in her classes and grades have gone up, attendance is higher, and extra work is being done for no credit. She introduced her students to blog writing. She has them “comment on one of President Obama’s speeches; another day she had them make two-minute videos of something on their walk home that was a bad example of sustainability. These assignments had no credit attached to them.” This is one example of positive social media use in education.


The Internet Is Rewiring Your Brain and You Don’t Even Know It  

Francis Bea, April 11, 2013

In case you couldn’t tell, the Web and social media are changing us. Even though this might seem obvious, we don’t spend much time thinking about the actual repercussions of our constant connectivity are affecting our day-to-day physical interactions, but scientists say the Internet is definitely leaving its mark on us. The connected generation is quicker on their feet, able to find and analyze information faster than their parents, but there’s also a downside to this evolution.

Take for example a study by UCLA professor Gary Small in 2007. Three regular Internet users and three neophytes were asked to browse websites, in an attempt to point out the cognitive differences between “heavy” and “light” multitaskers.

To no one’s surprise, Small discovered stark differences in the neural activity between both parties when tasked to Google pre-assigned topics. The part of the experienced Internet users’ brains involved in decision-making and problem-solving lit up like fireworks, but the same couldn’t be said for the other half of the group. Read more...


The Negative Effects of Facebook on Communication

Kevin Cain
SocialMedia, June 29, 2012

Among the negative effects of Facebook is how the social networking site is changing the way we communicate. Before I get into that, let me start with a quick story.

In 1963, Ray Kroc appeared on national television to proudly serve up McDonald’s one billionth hamburger. By the time he died 21 years later, just 10 months short of the sale of the 50 billionth burger, he and his company had forever changed the way we eat by bringing fast food to American families.

Form S-1 that it expects to have more than a billion users by year-end. In the same filing, the social media giant also reported that its 901 million existing users post more than 300 million pictures and a staggering 3.2 billion comments every day.

Numbers like these boggle the mind and are just one indication of the fundamental shift that social media has brought about in terms of how people interact and share information. Just as the Big Mac and other fast foods forever changed how and what we eat — and sadly not for the better — Facebook and other social media channels are redefining how and what we communicate with potentially equally neg ative consequences. Read more...


This Is Your Brain On Social Media

Brad Friedman
Social Media Today, December 26, 2012

It’s no secret that the phenomenon of social media not only dominates the communication pathways of younger generations, it’s also completely revolutionized the way people interact with each other the whole world over.

If you’re like hundreds of millions of other people in this world, there’s a good chance you partake in some form of social media regularly. Whether you’re a Facebook fanatic, a Twitter-lover, or you go pin-crazy on Pinterest, you’re probably engaged in one or more popular social media sites. For many people now, social media is available at all times and from any place””whether from your computer, phone, or tablet, your Facebook login page tends to be accessed frequently from multiple devices. Read more…


Social Media Has Given Audiences Ownership of Their Entertainment

Mike Campbell
September, 2013

Consuming television and movie entertainment has generally been a passive activity. The audience would sit on the couch and watch television, letting the news of the day wash over them, or laugh at the latest sit-com and cry with the latest drama. Conversations might spark up with significant others, roommates, or coworkers around the water cooler the next day. But that seemed the extent of an audience’s participation with television and movies. All that has changed.

With the rise in social media platforms like Twitter and Facebook, Internet forums, podcasts, and the like, the audience is participating on a larger scale and media creators have now recognized this change in audience behavior. A Viacom survey found, “Respondents engage in an average of 10 TV-related activities on social media platforms on a weekly basis, including: interacting with friends and fans, following/liking a TV show, searching for info and show schedules, and gaming or signing up for freebies."

This engagement is happening on second and third screens – laptops, tablets, and smartphones. Content creators are leveraging these secondary screens with additional content that engages the audience more deeply through social activities or bonus content and the audience becomes more connected to the content. The intimacy of these second screens allow the audience to literally hold content in their hands. This engagement can lead a movie to drop 39% viewership in 24 hours from tweets and Facebook posts or how a TV flop can find new life on the big screen. 


A Brüno Case Study: The 2009 Audience uprising!

Lara Hoefs, June 5, 2013

Part 2 – The Social Media Revolution
How did Brüno go from being the #1 movie in America to #3 in less than 24 hours?

Many people have tried to explain why Brüno crashed on its opening weekend. Some have blamed the filmmaker and others the marketing campaign. But Universal did their best with a bad movie on their hands. The most important factor effecting the unprecedented decline in ticket sales from that Friday to Saturday night, was the unaccounted for rise of social media. Let’s take a look back at what was occurring in the sociocultural landscape at the time Brüno was releasing.

The Social Media Revolution

Back in late 2008/early 2009, while Universal was planning the marketing campaign for Brüno, Facebook and Twitter were exploding and revolutionizing the global social and cultural fabric (the “Year of the Social Network”).

Facebook doubled in size from January to September 2009, from 150M users to 300M users. In February 2009, Nielsen Online reported that Twitter grew 1,382% year-over-year! That’s staggering growth in a matter of months!

While the world watched (and participated in!) the social network revolution, what few yet realized was that it was changing business as we know it – in all industries. Social media was revolutionizing how we relate to each other, to our selves, to products, to businesses and to story. As we all opened Facebook and Twitter accounts and enjoying these shiny new means of communicating, little did we know that these new platforms for communications were rocking business as we know it and old business and strategic models were dying a quick death. Read more…


6 Trends Shaking up Media and Entertainment  

HP Technology at Work, February 2013

The media and entertainment industry is going through an unprecedented transformation driven by the rapid consumer adoption of new devices, streaming media, high-bandwidth networks, social media platforms, and other amazing technology advancements. But the cultural impact these innovations have in the way audiences now access, select, share, and consume media is even more profound.

Trend #1: Audiences are consuming media across multiple channels
Consumers can no longer be counted on to sit at home and passively watch the programming served up to them by television or cable companies. Rather, the overarching trend is for consumers to view, listen, follow, and actively engage with the content being delivered without regard to the medium, company, or channel delivering it. Read more…


No Warrant Needed When Using Social Media To Catch Criminals  

Mike Campbell
August, 2013

The new trend in law enforcement means criminals and cops are both using social media to fight crime or escape detection. As pointed out by Walter Pavlo in Forbes, the interesting thing about social media sites like Facebook, Twitter, etc., is that people like to brag about their interests and activities, including illegal activities. In response, law enforcement has increased its presence and monitoring of social networks. According to a 2012 survey conducted by the International Association of Chiefs of Police:

  • 92.4% of agencies surveyed use social media.
  • The most common social media use by survey respondents was investigations, 77.1%.
  • 56.3% of agencies not currently using social media are considering its adoption.
  • 61.9% of agencies surveyed have a social media policy and an additional 18.9% are in the process of crafting a policy.
  • 60% of agencies surveyed state that they are somewhat, or very, concerned about online radicalization and violent extremism.
  • 74% of agencies report that social media has helped solve crimes in their jurisdiction.
  • (IACP Center for Social Media)

    While law enforcement agencies have the benefit of using social networks without warrants, this may be creating what some call a social media police state. The information provided by Edward Snowden shined the light on the data being collected from social media via PRISM, which involved at least nine different technology companies.A court order was not necessary since the inception of the Foreign Intelligence Surveillance Act (FISA) which is intended to gather information from non-Americans but only requires a 51% confidence in a target’s ‘foreignness.’


    Snowden revelations force Obama's hand on surveillance program

    Chuck Todd, Kelly O'Donnell and Carrie Dann
    NBC News, Aug 9, 2013

    Analysis -- NSA leaker Edward Snowden’s revelations have forced President Barack Obama’s hand, leading the president to announce new reforms of the government’s classified surveillance programs.

    After his administration issued repeated defenses of a National Security Agency monitoring program that collects Americans’ phone and Internet data, Obama announced during a press conference Friday afternoon that reforms to the system will make the collection activities more transparent and "give the American people additional confidence that there are additional safeguards against abuse."  Read more...


    FAQ: What You Need to Know About the NSA’s Surveillance Programs

    Jonathan Stray
    ProPublica, Aug. 5, 2013

    We don’t know all of the different types of information the NSA collects, but several secret collection programs have been revealed:

    A record of most calls made in the U.S., including the telephone number of the phones making and receiving the call, and how long the call lasted. This information is known as “metadata” and doesn’t include a recording of the actual call (but see below). This program was revealed through a leaked secret court order instructing Verizon to turn over all such information on a daily basis. Other phone companies, including AT&T and Sprint, also reportedly give their records to the NSA on a continual basis. All together, this is several billion calls per day.

    Email, Facebook posts and instant messages for an unknown number of people, via PRISM, which involves the cooperation of at least nine different technology companies. Google, Facebook, Yahoo and others have denied that the NSA has “direct access” to their servers, saying they only release user information in response to a court order. Facebook has revealed that, in the last six months of 2012, they handed over the private data of between 18,000 and 19,000 users to law enforcement of all types – including local police and federal agencies, such as the FBI, Federal Marshals and the NSA. Read more…