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« Making the Shift: From Corporate Social Responsibility to Corporate Sustainability | Main | Young Consumers Hold the Key to Sustainable Brands »

Next Generation Environmentalists Embedded in Business

Ben Goldfarb
Guardian Professional, January 2013

It is true that that alliances between environmental groups and corporations can benefit both the planet and companies' bottom lines. Yet all too often, these partnerships serve to facilitate greenwashing and conceal destructive corporate behavior. The challenge that the next generation of sustainability leaders face is to make sure that green business partnerships are genuine, that they are more than PR stunts. But convincing a company to make even a small change is no easy matter. After all, large corporations have been wildly profitable since long before the entry of green business principles into the mainstream.  Read more…

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