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« The Power of Social Networks and Mobile Giving | Main | Why Mobile Is an Important Part of Nonprofit Fundraising Campaigns »
Saturday
Aug102013

How Digital Media is Changing the World of Philanthropy

Nigel Lewis
The Guardian, April 18, 2013 

The proliferation of digital media is changing philanthropy irrevocably. While there will always be a place for shaking a tin and collection boxes, donating by text – which has grown tenfold over the last year according to a report by Phonepayplus – is set to increase particularly among the under-34s. Perceived as dropping money into a digital tin, text donation is convenient, enables donors to respond immediately to a campaign and, perhaps more importantly, has attracted a whole new raft of support to charitable giving, particularly among the young.

The Digital Giving Review recently revealed that some 30% of donations to charity are now made through digital channels, with the majority of gifts coming through online donation platforms such as BT's my donate and JustGivingRead more…

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