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How Digital Media is Changing the World of Philanthropy

Nigel Lewis
The Guardian, April 18, 2013 

The proliferation of digital media is changing philanthropy irrevocably. While there will always be a place for shaking a tin and collection boxes, donating by text – which has grown tenfold over the last year according to a report by Phonepayplus – is set to increase particularly among the under-34s. Perceived as dropping money into a digital tin, text donation is convenient, enables donors to respond immediately to a campaign and, perhaps more importantly, has attracted a whole new raft of support to charitable giving, particularly among the young.

The Digital Giving Review recently revealed that some 30% of donations to charity are now made through digital channels, with the majority of gifts coming through online donation platforms such as BT's my donate and JustGivingRead more…

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