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« Local Millennials Change the Face of Philanthropy | Main

The New Philanthropists: More Sophisticated, More Demanding -- and Younger

Of the five biggest philanthropic gestures of 2012, three came from couples under the age of 40, according to the Chronicle of Philanthropy.  Are business and philanthropy joining forces earlier than before because technology is trumpeting socially conscious causes into people's consciousness at a younger age? Or have the sins of Wall Street in recent years forced business to take on a more altruistic hue in order to prove to customers -- and other stakeholders -- that business can be beneficent as well as profitable?

 Corporate giving has become more of a strategic function, which means it is to be directed by the company's interests and not by the personal preferences of top management. It's no wonder then that the increased discussion of philanthropy in business schools is bubbling up from the students. "You meet with them, and they have all kinds of ideas about things they would like to do and they would like the school to do," says Robertson. "I'd like to think our students are becoming more aware of the world and are resolved to making it a better place." Read more…

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