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« Social Media and the Future of CSR Impact Measurement | Main | What is Corporate Social Responsibility (CSR)? »
Sunday
Dec292013

INTRODUCING THE 2013 CONE COMMUNICATIONS/ECHO GLOBAL CSR STUDY

Research & Insights, May, 2013

What’s New About the 2013 Report?

The 2013 study serves as a benchmark to the groundbreaking 2011 report, and questions around the types of issues consumers prioritize and what communications channels they prefer once again make an appearance. Highlighting CSR as a reputational imperative, consumer demand for CSR remains incredibly strong. New to this year’s report is a deeper probe around social media, as well as consumer perceptions of impact and their own responsibility. The findings are fascinating. Read more…

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