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Media is revolutionizing science in all its forms, from patient access to information, to technologies doctors use to diagnose and treat, to how science research brings solutions to global health problems. The JUST Science Section discusses the various ways media drives scientific advances and affects social change.

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« What Makes a Good Scientist? | Main | War Of The Worlds: When Science, Politics Collide »
Thursday
May102012

Rethinking How to Communicate Science

Laura Hermann
SXSW,  2012 

It's been 30 years since Edward Tufte convinced designers that the visual display of quantitative information mattered. We illustrate evidence to promote understanding, but our choices to express science have changed. The pervasiveness of technology in our lives generates volumes of data. Increasingly, scientists and researchers make extensible versions of their datasets available. Crowdsourcing projects generate additional data sources. The result is a new diction to distinguish fact from fiction.We used to rely on science writers and designers to translate impenetrable academic and scientific studies. Today, citizens and academics alike have accessible ways to visualize information. Is that enough? Communicating about science requires balancing competing interests with conflicting evidence. The craft of science communication will evolve with new technology and the ways we decipher the political, social and economic context of available evidence will be increasingly critical. Read more…

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    Excellent Web page, Keep up the wonderful work. With thanks.

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