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The JUST Entertainment section examines the multitude of ways in which entertainment media track, catalyze and incite social change – we comb through diverse forms of Entertainment to illuminate existing social attitudes and identifying opportunities to drive positive change.

Kris SlavaJack Stern

« Benedict Cumberbatch Goes to War: Celebrity and Diplomacy | Main | Entertainment: The Bridge That Leads To Social Change »
Wednesday
Aug282013

Music, Film, TV: How Social Media Changed the Entertainment Experience

BrianSolis.com, May 10, 2012

Social media is more than a digital water cooler for TV and movies. The global conversation that takes place around events and the experiences people share based on what they watch teaches us about consumer preferences. More importantly, their activity influences behavior. Behavior counts for everything. Studying it is just the beginning of course. In order to understand and eventually steer behavior, we must translate activity into insights and in turn, translate insights into actionable strategies and programs.

The Hollywood Reporter recently published an exclusive poll about social media led by market research firm Penn Schoen Berland. As the report opens, THR notes, “There’s a sea change afoot in how Americans discover and consume entertainment.”

According to the study, 88% of respondents view social networking sites like Twitter and Facebook as a new form of entertainment. Read more…

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