Staff
Jane Kagon
Executive Editor
Marion Brown
Managing Editor  
Mike Campbell
Social Media Editor 
Maureen Feldman
Social Enterprise Editor 
Karina Saravia
Science Editor 
Nadia Walker
Entertainment Editor 
Ariel Lapidus
Communication Design Editor 
Bob Lasiewicz
Education Editor 
Kris Slava
Entertainment Editor 
Marty Perlmutter
Journalism Editor
Richard Kroon
Education Editor 
Lisa Mattson
Science Editor 
Corine Ganem
Journalism Editor

 

In partnership with

Search

Entertainment

The JUST Entertainment section examines the multitude of ways in which entertainment media track, catalyze and incite social change – we comb through diverse forms of Entertainment to illuminate existing social attitudes and identifying opportunities to drive positive change.

Kris SlavaJack Stern

« Music, Film, TV: How Social Media Changed the Entertainment Experience | Main | Film: Entertainment Has The Power To Bring Humanity Together »
Sunday
Aug112013

Entertainment: The Bridge That Leads To Social Change

Nadia Walker
August, 2013

One trend within entertainment is its use to educate, inspire and create social change. This can be traced to the art of storytelling. “In countries where a rich oral tradition still persists, folktales with moral messages are an integral part of people's informal education” (Brown and Singhal).  With the rapid advancement of technology and the creation of social media communicating messages relevant to social issues within entertainment media has grown significantly. Why? Well, because “it’s everywhere, is cost effective, and there are more conversations going on in school corridors and dinner tables based on what one watched on television last night”(Kramer, Amy).

Our behavior is influenced by the images and content we see in entertainment media and further influenced by the entertainment media content we share and discuss amongst our peers using social media. It influences whether or not we will make the choice to get involved in social issues or movements that bring social change. When a Venezuelan soap operas storyline had the main character Crystal find out she had breast cancer, the storyline influenced a total of 75,000 women to go have mammograms. ABC’s One Life To Live did a similar storyline and it had a similar effect on women in the US. Entertainment media is not only a source of entertainment, but has the potential to bring together the diversity of  individuls, cultures, and societies to promote and create global social change in various areas such as health, education, and justice.

References (1)

References allow you to track sources for this article, as well as articles that were written in response to this article.
  • Response
    Yes it is true that many of peoples connect with others by the entertaining media.the entertaining media is common and highly using media where peoples share their feelings and also informative and supporting values. by the entertaining media we can helps to other by making a friendly and healthy activities.

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>