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The JUST education section explores media literacy and education as they relate to the needs of learners attempting to interpret, react to, and affect change for their own personal development as well as for the  benefit of their respective cultures and communities.

Richard KroonBob Lasewicz

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Media Literacy Begins With Education

Richard W. Kroon
March, 2012

When the written word was the primary means of recorded expression, the focus was on written literacy – the first two of the 3 R’s. Mass communications media (first newspapers and magazines, then motion pictures, radio, and television) are one-way media distribution systems that do not invite a free and open exchange of ideas. The Internet, as the first bi-directional mass communications medium, has fundamentally changed the nature of literacy. Now one must be fully media literate to be an informed and active participant in democracy or an effective advocate for social change. The critical role of social media in the democratic revolutions of the Arab Spring and the more recent grass-roots KONY 2012 movement are typical examples. In American politics, the rise of the mud-slinging Super-PAC has made informed consumption of media more important than ever for American democracy.

To have a media literate populace, one must have media literacy education that is up to the challenge. The rate of media change is accelerating exponentially and the emphasis on media literacy education must rise to keep pace. There was a time when media change could be measured in centuries, then it was measured in generations, then in decades. Now it seems to be measured in CPU clock cycles.

With the rising importance of media literacy and its inexorable link to education, it is only natural that JUST brings these two topics together under one banner. Now we can better explore developing trends in education and media literacy, how one impacts and depends upon the other, and how both promote social change in a democratic society.

References (4)

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  • Response
    Dissertation Corp is an academic writing company that specializes in delivering top-quality dissertations and proposals to students studying in the UK.
  • Response
    Media literacy is the capability to right to use, study, appraise, and create media. Media educated youth and adults are improved able to recognize the compound messages we obtain from TV, radio, Internet, newspapers, magazines, books, video games and all further forms of media.
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  • Response
    Knowledge, services, standards, politics, and habits of a collection of persons are relocated to other people, through storytelling.

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